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Company Overview
We are a leading provider of advanced second generation (2.5G) wireless interactive entertainment, media, and community services, in terms of revenue, to customers of China Mobile Communications Corporation (China Mobile), which has the largest mobile subscriber base in the world. China Mobile ranked KongZhong as the number one wireless value-added service provider on its network in terms of revenue for 2.5G wireless value-added services in 2003 and the first and second quarters of 2004. In addition, we have recently begun to provide wireless value-added services on the networks of China United Telecommunications Corporation (China Unicom), China Telecommunications Corporation (China Telecom), China Network Communications Group Corporation (China Netcom). We are headquartered in Beijing and provide our services throughout China.

We primarily deliver our services through the 2.5G wireless standard. The higher transmission capacity of 2.5G allows users to access higher quality graphics and richer content and interactivity, in comparison with the second generation (2G) wireless standard. We deliver our 2.5G services through wireless access protocol (WAP), multimedia messaging services (MMS), and Java technology platforms. We also offer a range of data and voice services based on the 2G wireless standard through short messaging services (SMS), interactive voice response (IVR), and color ring back tones (CRBT) technology platforms.

We deliver a broad range of services, through multiple technology platforms, which users can access directly from their mobile phones by choosing an icon embedded in select models of handsets, or from a mobile operator's portal or web site. Our services are organized in three major categories, consisting of

Interactive entertainment. Our interactive entertainment services include mobile games, pictures, karaoke, electronic books and mobile phone personalization features, such as ringtones, wallpaper, clocks and calendars.
Media. Our media services provide content such as domestic and international news, entertainment, sports, fashion, lifestyle and other special interest areas.
Community. Our community services include interactive chat, message boards, photo albums, dating and networking.