BEIJING, Jan 21, 2005 /Xinhua-PRNewswire via COMTEX/ -- KongZhong Corporation (Nasdaq: KONG), a leading provider of advanced second generation (2.5G) wireless value-added services in China, today announced that it has entered into a three-year agreement with Hong Meng Cartoon Broadcasting Ltd (a.k.a. Greatdreams), a producer of children's cartoon programs in China.

Under the terms of the agreement, KongZhong will have the exclusive right to use content from Greatdreams' programs in a number of different KongZhong wireless value-added service platforms, including SMS, IVR, MMS, Java, and WAP.

KongZhong plans to launch its first set of services to coincide with a special two-hour Chinese New Year's celebration program that has been produced by Greatdreams and will be aired during the Chinese New Year holiday. These services include interactive voice response hotlines on the networks of China Netcom and China Telecom as well as SMS services through China Mobile, China Netcom, China Telecom, and China Unicom.

Commenting on the occasion, KongZhong's Chairman and CEO, Yunfan Zhou, said, "We are very pleased to be able to partner with Greatdreams. The creative team at Greatdreams has had an excellent track record producing cartoons for children. We believe its new cartoons should be well received by children and parents alike and help us better serve the growing children's market in China."

About KongZhong:

KongZhong Corporation is a leading provider of advanced second generation (2.5G) wireless interactive entertainment, media, and community services to consumers in China. The Company delivers a broad range of services, through multiple technology platforms, which users can access directly from their mobile phones by choosing an icon embedded in select models of handsets or from a mobile operator's portal or web site.

About Hong Meng Cartoon Broadcasting Ltd:

For more information, visit the company's web site at http://www.greatdreams.com.cn.

This press release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These forward-looking statements include statements regarding our new products and services. These statements involve risks and uncertainties and our actual results may differ materially from those expressed or implied in the statements in this press release. Potential risks and uncertainties include, but are not limited to, any uncertainties associated with the challenges in and timing of the implementation of our products and services using Greatdreams' cartoon programs and the level of consumer demand for these products and services; the state of our relationship with Greatdreams; continued competitive pressures in China's wireless interactive services market; unpredictable changes in technology and consumer demand in this market; the state of our relationship with China's mobile operators; our dependence on the substance and timing or the billing systems of mobile operators for our performance; and changes in our operating environment, the character and effects of which are difficult to predict. For additional discussion of these risks and uncertainties and other factors that may impact the reliability of the forward-looking statements in this press release, please see the documents we file from time to time with the Securities and Exchange Commission. We assume no obligation to update any forward-looking statements, which apply only as of the date of this press release.

SOURCE KongZhong Corporation

Investor Contact - Richard Wei, Chief Financial Officer, Fax, +86-10-8857-5891,
ir@kongzhong.com, Skype ID, richard.wei, or Media Contact - Xiaohu Wang,
xiaohu@kongzhong.com, both of KongZhong Corporation, +86-10-8857-6000

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